To build a quality network, you have to have a lot of things go right.
But if you begin with quality people, success is inevitable.
Joe Parsons, the founder and creative director of Jalido Business Media has worked with Chip and Terry O'Hara of Midwest Coin Concepts for the last 5 years. He has been working on creating a quality solution for bar and restaurant owners to market to their customers beyond the free posters and banners that are regularly provided by the beer and liquor distributors.
"It's been an evolving process for us the last couple years." The evolution Joe is talking about is the innovative way of delivering menu and drink specials, event promotions and league information to a dedicated HDTV in bars and restaurants. "I haven't come across anyone doing this type of marketing in the way we do it."
Ads and information on a TV, in a business, are known commonly as a digital sign. And they aren't new to the bar scene of course. But before now, they were painful to look at. Hard to see information, boring graphics and images. Most of them looked like 90's web sites. Unless you were within a few feet, you couldn't read what they said, not to mention that the visual content was less than exciting.
Enter a new era.
"We create custom digital signs using beautiful high resolution images and HD video. The human eye isn't looking for static images and text only anymore. That is why the old model of using free signs from your beer distributor just doesn't make much of an impact. If you want people to know what sets you apart, why they should come back to your location and spend their money, you need to talk to them like its 2019."
Joe talked to Chip and Terry about creating a network of digital signs that can benefit bar owners, customers and Midwest Coin Concepts at the same time. "Advertising doesn't have to be annoying. And it can be a benefit to the customer as well because it has the ability to impact their decisions to make their life better." A digital sign from Jalido will never be anything but interesting, with beautiful images, slow fades and smooth, easy to read messages.
If you are a bar or restaurant owner, or work in one, click the link below. Joe would love to come by and give you a quick demo to show you that a digital sign is exactly what you need to talk to your customers in today's world.